The other day I was listening to the radio and heard an ad for a local bank. While the ad wasn’t too memorable, the following phrase describing the relationship with their customers was:
“We treat customers how they want to be treated.”
We have all heard about the Golden Rule, where we are are supposed to treat others how we’d like to be treated. The only thing wrong with this is that it is all about us and not the person we are dealing with.
While the Platinum Rule is not new, it is new to some. Instead of focusing solely on yourself and how you’d like to be treated, it shifts to the other person and how they’d like to be treated.
Why this is so revolutionary is that it requires you to learn more about the other person in order to treat them properly. You are not solely thinking of yourself anymore.