Building Sales Effectiveness

Our customizable sales training covers a wide range of topics, from consultative sales techniques and strategies, attitude and motivation management, to team building, and communication skills. Regardless of your industry, our aim is to provide you with practical tools and insights that you can apply immediately to improve your team’s sales performance.

Sales is your growth engine

Sales is one of the most crucial functions of any business because it directly contributes to the revenue generation and growth of the organization. To excel in sales, it is important to have a deep understanding of the markets you serve, your prospective customers and their needs, and how the products/services you sell help meet those needs. It’s also important to have a sales process that orients around your clients’ needs first. This is where training comes in – to equip you and your team with the skills, knowledge, and mindset required to succeed in this crucial business function.

Our customizable sales training covers a wide range of topics, from consultative sales techniques and strategies, attitude and motivation management, to team building, and communication skills. Regardless of your industry, our aim is to provide you with practical tools and insights that you can apply immediately to improve your team’s sales performance.

What makes us different

Throughout our training, we leverage the latest neuroscientific research and best practices from decades of real-world experience in sales to ensure that you are learning the most up-to-date techniques available. Additionally, we incorporate interactive exercises and role-playing scenarios to give you hands-on experience in applying what you learn.

We understand that sales can be a challenging field, and that’s why we want to support you every step of the way. Our trainers are highly experienced sales professionals themselves, and they are passionate about sharing their knowledge and helping you succeed. Our goal is to not only help you improve your team’s sales performance, but also to inspire each team member to become a lifelong learner in this exciting and ever-evolving field.

The Road To Inclusion - workshop participants

“Investing in training for our phone sales team was a big risk for us because we’d never done anything like this before. But working with you and your team exceeded our expectations in every way possible. Weeks later, we continue to receive great feedback on how the training helped our team members both professionally and personally. Thank you!”

— Director of Sales, Automotive Aftermarket Supply Company

The Road to Inclusion - workshop participants

Customizable Learning Objectives

  • Explore how to create a “sales legacy” that keeps clients coming back to you for more

  • Learn the qualities that top sales professionals continue to cultivate and why they are so impactful

  • Learn the stages of the consultative sales process, including critical activities that take place before, during, and after the call

  • Explore and practice the 4 steps of all successful sales calls

  • Learn where most sales professionals spend far too much time…and how to correct it

  • Discuss and learn how to use the 70/30 rules in sales-related communications

  • Map out the 4 major customer personality types and how to successfully sell to each one

  • Practice handling objections in a way that builds trust…and opens the door to lasting sales relationships

  • Learn how to set ambitious sales goals and powerful plans of action to make them a reality

  • Learn a powerful technique for reinforcing the sales behaviors and mindsets that will help you be successful for years to come