As kids, we learned the most basic lesson about respect – treat others the way we want to be treated. This is a great life lesson that has carried me through many relationships in my lifetime. As I get older, however, I am starting to believe that there is something better than the Golden Rule. Some might call it the Platinum Rule.
The other day I was listening to the radio and heard an ad for a local bank. While the ad wasn't too memorable, the following phrase describing the relationship with their customers was: "We treat customers how they want to be treated." We have all heard about the Golden Rule, where we are are supposed [...]